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Some analysts are calling the IPO a dud because the stock did not trade well above its offering price. Underwriters including Morgan Stanley, JP Morgan and Goldman Sachs had to prop up the stock to keep it above $38. However, the company and its early investors will be pleased that they did not miss out on an opportunity to sell shares at a higher price to begin with. Facebook raised $16 billion at more than $100 billion valuation.

Because of unprecedented demand, the Nasdaq delayed trading by about 30 minutes. Once the floodgates were opened, Facebook shares hit $42. The stock hovered around the $40 range most of the day before falling in the final hours of trading. Overall, the Nasdaq was down 1.24 percent today. The Dow and S&P also finished down, as they have all week. Other social media stocks, including LinkedIn, Yelp and Groupon, ended the day on a low note. Zynga fared especially poorly because of its deep connection with Facebook. The social gaming company hit all-time lows that triggered halts on trading this morning.

Despite what some might see as a weak performance, Facebook traded 566 million shares today, the most ever for a U.S. stock the day of its IPO. The social network displaces GM as the record holder since 2010. Coincidentally, GM was in the news this week questioning the effectiveness of Facebook advertising and suggesting it would cut its $10 million paid media budget for the site. The Wall Street Journal followed up today with a report that GM would also cut its Super Bowl spend, implying the company is struggling outside of social media as well. Many advertisers across industries say they are increasing their spends on Facebook, even if they aren’t always able to quantify the results. Facebook will need to continue to develop its ad model and provide advertisers with the assurance that their time and money is well-spent on the social network. However, the company has a number of options for future growth, including a fledging payments business, which could make the stock a better long-term investment than immediate boon.

Perhaps as part of a continuing effort to show that it is focused on its product not its stock performance, Facebook announced after trading hours ended that it had acquired mobile commerce and gifting company Karma. Critics often point to Facebook’s uncertain future in monetizing mobile use. Whether the acquisition gives some investors any new confidence in the company may be reflected in how the stock performs on Monday.

The official total of the IPO today was $16,006,877,370 with about $6.8 billion going to Facebook itself, $9.1 billion going to selling stockholders and $176 million going to the underwriters. Here is a breakdown of how many shares each underwriter was granted to sell today, according to Facebook’s latest regulatory filing:

Launched just months ago in December, Karma positions itself as a user-friendly way for consumers to pick out and pay for gifts culled from a curated catalogue of items. The service hasn’t been a breakout hit; Karma’s Google Play listing shows the app has been downloaded between 10,000 and 50,000 times and it is not currently featured in any of our iOS app leaderboards on AppData. Even so, the blog post says it will continue to operate.

While not a pure-talent based acquisition as with Lightbox or Glancee, Facebook’s Karma purchase nets the company a team with expertise in sales and monetization on mobile. This is a smart move as the company seeks to ensure it can still take in revenues from its increasingly mobile user base. The deal is also the second successful sale for Karma founders Lee Linden and Ben Lewis, the pair behind the original incarnation of Tapjoy, which was sold to Offerpal in March 2010.

The terms of today’s acquisition were not disclosed, but according to SEC filings, Karma had previously raised $4.5 million in funding from  Kleiner Perkins, Sequoia Capital and others.

The new activity box includes larger images and text, as well as an additional app icon. When users hover over their own activity stories, they see the current privacy setting of the action and have the option to change its visibility to “only me.” These settings are important to give users the confidence that they control what they share using Open Graph applications. If Facebook makes it too difficult or confusing how to manage privacy settings for certain actions, users could begin to avoid these apps all together.

The larger size of photos and text in the activity box gives apps further exposure on Timeline, which could lead to discovery among friends and promote re-engagement with existing users. This is the second time the social network has increased the size the recent activity section of Timeline since it launched. The design fits Facebook’s current trend of increasing the size of images across the site and its mobile apps. See below for a comparison.

The redesigned notification center also has in-line controls so users can easily indicate when they want to stop receiving notifications from an application, group, event or comment thread. See a sample app notification in an image to the right from TechCrunch. Visually, the notifications drop-down now looks inspired its mobile counterpart, with rounder edges and the notification icon lighting up in white. See below for a comparison.

New activity box

Previous activity box

Original activity box

New notifications center

Previous notifications center

Mobile notifications center

There were a few notable additions to our list of emerging Facebook applications by monthly active users this week. We define emerging applications as those that ended with between 100,000 and 1 million MAU in the past week.

GifBoom, a mobile app that produces animated gifs, made the list for the first time. Facebook’s developer site made the list, as did Disqus and Kindle. This week’s top apps grew from between 20,000 and 220,000 MAU, based on AppData, our data tracking service covering traffic growth for apps on Facebook.

Top Gainers This Week

	Name	MAU	Gain	Gain,%
1.	Developer Site	650,000	+550,000	+ 550%
2.	GifBoom	490,000	+310,000	+ 172%
3.	Bubble Safari	280,000	+278,000	+ 13,900%
4.	Clicker.com	440,000	+250,000	+ 132%
5.	Html	680,000	+250,000	+ 58%
6.	Groupon	740,000	+240,000	+ 48%
7.	Taringa!	900,000	+220,000	+ 32%
8.	Bubble Blitz	210,000	+203,000	+ 2,900%
9.	Fanpage.it	890,000	+190,000	+ 27%
10.	Top Shot: The Game	870,000	+190,000	+ 28%
11.	MinuteClinic Special Offers	170,000	+169,990	+ 1,699,900%
12.	GiveMeFootball	220,000	+160,000	+ 267%
13.	Kindle	400,000	+160,000	+ 67%
14.	Zombie Island	660,000	+160,000	+ 32%
15.	5th Grader	210,000	+150,000	+ 250%
16.	DISQUS	580,000	+150,000	+ 35%
17.	Koramgame Login!	590,000	+140,000	+ 31%
18.	QBet Casino	380,000	+140,000	+ 58%
19.	Profile Covers	770,000	+130,000	+ 20%
20.	Banjo	430,000	+560,000	+ 43%

Facebook’s Developer Site topped our list this week. GifBoom is a mobile app that creates animated photos. Games were led by Bubble Safari, and then there appeared to be a gambling app, too, QBet Casino.

There were a few page-related apps, Html and Fanpage.it allows allows users to customize page tabs. There were a few website integrations: Clicker.com, Taringa! and GiveMeFootball.

Groupon’s app, the Kindle and social commenting app DISQUS were also on the list.

All data in this post comes from our traffic tracking service, AppData. Stay tuned next week for our look at the top weekly gainers by monthly active users on Monday, the top weekly gainers by daily active users on Wednesday, and the top emerging apps on Friday.

Now Affiliate Summit Central was a decent show because it held a different crowd than the traditional Las Vegas and New York event. The crowd was more mature and more for users who wanted to learn about internet marketing but not more so affiliate or performance marketing. I spoke to a couple of people and it seemed that is what they were more into. I only spoke to maybe 1 lead buyer at the show.

At this show, there was no show floor. It was just a meet market style and open tables for discussion. I literally walked the whole meet market in 1 minute. If you know how the Meet Markets are at the Las Vegas and New York Affiliate Summit, they do get compact.

Other than that I met up with several networks such as Neverblue, Clickbooth, Peerfly, and Mundo Media. I also met up with industry friends such as Logan Thompson, Jeremy Palmer, Shaz, Smax from Ads4Dough, Ted from EngageBDR and many others. Gladly there was enough performance marketers that I had a good time at the show.

I went to some sessions and it was very basic for me. The one sessions I wanted to go to but conflicted with Jeremy Palmer’s session was the BrainFluence. I saw some tweets and it received some good feedback. In any case the sessions isn’t the reason why I go to Affiliate Summit is all about the networking and meeting up with industry friends.

Since I am getting into my own offers, I was able to talk in-depth about new strategies with people and be more involve in the conversation. Being a smaller show, it definitely put me at ease from all the stimulants that does happen at an oversold Affiliate Summit. At Central, I was able to just sit and talk and expand with many of the performance marketers.

Some pictures from the show…

The show I thought was good for me because I hanged out with Shawn and Missy, Logan, Luke, my affiliate managers and got to know other networks and users as well. Even though it was small, I gained some new ideas and insights from this show. Will I attend the next Affiliate Summit Central show, that is up in the air. I am not even sure if Shawn and Missy will continue an Affiliate Summit Central in Texas. The turn around was pretty good I would say.

It is a good thing I am pretty open to everyone, I didn’t feel too much out of place but the show was enjoyable. The after show parties is what kept me going and I looked forward to going to all the show parties. I met up with Fluent and Mundo and attended a small gathering at Iron Cactus. I then met up with an advertiser to grab some food and we headed out to the ShareaSale party. I met and talked to Jeremy and others while I was there.

It was then off to Engage BDR party and then more drinking on 6th street. Even though the show was small, it seems everyone comes out for the parties and it felt more people were more open to talk with a bit of alcohol in their system. Affiliate Summit did it up with the parties and even though the show was small, the party experience wasn’t lacking.

Looking forward to Affiliate Summit East in New York!

Related posts:

1. On My Way to Texas for Affiliate Summit Central
2. Affiliate Summit West is Next Week: Get Ready!
3. Affiliate Summit West 2012, Starting the Year Right!

CEO Mark Zuckerberg rang the opening bell from Facebook headquarters in Menlo Park, Calif. Employees spent all night on the company’s 57-acre campus for a hackathon event where they worked on new projects of their choosing. The hackathon seemed aimed at keeping companies focused on Facebook as a product rather than Facebook as a multibillion dollar company. To the right is one of the posters from the event.

Zuckerberg, who created Facebook in 2004, put off an IPO for years in favor of focusing on growing its user base and implementing sometimes controversial but largely transformative features. These include News Feed, Facebook Connect, Instant Personalization and the ill-fated Beacon, which has been ultimately re-imagined as Open Graph with far more success.

In 2010, Zuckerberg made his perspective clear in a response to a Facebook Question about when the company would go public:

“I tend to think that being private is better for us right now because of some of the big risks we want to take in developing new products. [...] The experience of managing the company through launching controversial services is tricky, but I can only imagine it would be even more difficult if we had a public stock price bouncing around. There are a lot more new things left to build [...] and I’d rather focus on building them than on going public right now.”

Among those features turned out to be an expanded Credits program, single sign-on for mobile devices, a mobile app platform, Sponsored Stories, asymmetrical relationships through Facebook Subscribe, a unified messaging system, new groups and list features for small-group sharing, location tagging for all posts, Timeline and Open Graph applications. With the launch of Open Graph actions in September last year, Facebook has put into place what seems to be a major building block for the social network to realize its goal of being a platform that gives developers the power to transform a range of industries. It is likely to have been a key change Zuckerberg wanted to make before beginning the IPO process.

Facebook reached the 500-shareholder limit last year, which would have forced the company to release its financial statements even if it didn’t make a public offering. As Google did when faced with a similar situation, Facebook decided to file for an IPO anyway in February. Despite the “quiet period” that follows an IPO filing, the company hasn’t shown any signs of slowing progress. It introduced a number of features for marketers and advertisers, including mobile Sponsored Stories, Timeline for pages and offers. It announced the App Center and a beta program for paid apps. Facebook also bought photo sharing app Instagram for $1 billion, and acquired a few smaller mobile startups. This was all in addition to the dozens of tests and redesigned features Facebook implements on a weekly, if not daily, basis.

Now will be the real test of whether or not the company can maintain focus while being on the public market. A dual-class stock structure introduced in 2009 gives existing shareholders 10 times the voting power of new shareholder so the board has more power over the long-term direction of the company without feeling short-term pressures from investors. Zuckerberg himself controls about 56 percent of the voting power.

Images below from Mark Zuckerberg’s Timeline and the Nasdaq live feed. Image above from Facebook.

We’ll start with daily active users, which is a measure of the most engaged portion of an app’s audience. Note that of these apps, nine are Facebook canvas games. The others are mobile apps, web integrations, desktop apps or a combination. For example, Words With Friends is a canvas and mobile game, Spotify is a desktop and mobile app, and Socialcam has a mobile app, website and canvas presence. The top app, Microsoft, is a web utility that connects Windows Live to a user’s Facebook account.

1.	Microsoft	12,100,000
2.	Draw Something	9,100,000
3.	Texas HoldEm Poker	7,100,000
4.	Words With Friends	7,100,000
5.	Bubble Witch Saga	6,400,000
6.	HTC Sense	5,900,000
7.	CityVille	5,600,000
8.	CastleVille	5,200,000
9.	Yahoo!	5,200,000
10.	Spotify	5,000,000
11.	Astrology	4,900,000
12.	Hidden Chronicles	4,700,000
13.	Yahoo! Social Bar	4,700,000
14.	schoolFeed	4,600,000
15.	FarmVille	4,500,000
16.	Diamond Dash	4,300,000
17.	Socialcam	4,200,000
18.	Zynga Slingo	4,200,000
19.	Bing	4,000,000
20.	Samsung Mobile	3,700,000
21.	DROID	3,500,000
22.	Tetris Battle	3,500,000
23.	Photo Love	3,300,000
24.	Bejeweled Blitz	3,200,000
25.	Daily Horoscope	3,100,000

Next, we present the top 25 Facebook applications in size by monthly active users. This is a measure of an app’s overall reach. By launching Open Graph integrations, many of these apps have rapidly climbed our rankings in the past months, and drawn excessive media attention whenever traffic plateaued or decreased. Of these apps, nine are Facebook canvas games — and they’re not all the same games that appeared in the top 25 DAU list above.

1.	Socialcam	51,500,000
2.	Yahoo! Social Bar	39,500,000
3.	CityVille	36,900,000
4.	Viddy	36,900,000
5.	Texas HoldEm Poker	35,000,000
6.	Draw Something	30,600,000
7.	Static HTML: iframe tabs	29,700,000
8.	MyCalendar – Birthdays	29,000,000
9.	Bing	25,700,000
10.	Microsoft	22,800,000
11.	FarmVille	22,400,000
12.	Scribd	22,200,000
13.	CastleVille	22,100,000
14.	Hidden Chronicles	21,800,000
15.	Angry Birds	21,400,000
16.	Bubble Witch Saga	21,200,000
17.	Spotify	19,700,000
18.	TripAdvisor™	19,300,000
19.	Diamond Dash	18,900,000
20.	Samsung Mobile	18,700,000
21.	Static Iframe Tab	18,500,000
22.	Metacafe	17,900,000
23.	Words With Friends	17,600,000
24.	Instagram	16,700,000
25.	Tetris Battle	15,800,000

Be sure to catch up on Inside Facebook’s IPO coverage and stick with us to see how the app ecosystem evolves with the social network’s new status as a public company.

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Trying to increase your Google rank that is like no other?

The social network has been experimenting with designs and features of its ad tool in order to make it more intuitive and useful for less experienced advertisers. Although Facebook introduced a number of new options for large advertisers earlier this year, the company also seems to be trying to do more to support the small- to medium-sized businesses who want to advertise on the site.

The latest design, seen above, includes icons and names of all the Facebook objects for which a user has admin privileges. There is also a new “Getting Started” sidebar module with sample ad destinations. Previously, this first step simply included an empty search box called “Destination,” as seen below. The new design is likely to help users find what they want to advertise more quickly. From there, the tool works basically the same as we covered in our walkthrough here. Overall, the tool presents Facebook advertising in easier-to-understand terms and simplifies the steps to starting a new campaign.